In an age where digital content reigns supreme, marketers are continually seeking innovative ways to capture attention. One such method gaining significant traction is the use of animated infographics.
Unlike your standard, static infographics, they’re imbued with motion and life, and are often presented in GIF or video formats. Aside from being visually appealing, this dynamic format encourages higher levels of user interaction and sharing across digital platforms, increasing the impact of your marketing content.
Discover the advantages of animated infographics and how you can learn to create effective ones.
Why Animated Infographics are game-changers
1. Increased engagement
One of the most compelling reasons to start creating animated infographics is their increased user engagement. While traditional infographics are helpful in distilling information, 2D animation infographic posts add an extra layer of interaction that encourages longer viewer retention. Ultimately, this helps your brand stand out from the masses, especially with the rise of video-first social media platforms like TikTok.
2. Complex simplification
Animated infographics can simplify complex topics by breaking down complicated ideas or processes into digestible, easy-to-understand segments. Imagine trying to understand the workings of a complex machine. A 2D infographic animation can take you through each part’s function and how they all work together in a concise yet enlightening manner. This visual storytelling technique helps to educate effectively by enhancing comprehension, making it easier for your audience to grasp and retain difficult concepts and information. Discover how animation is commonly used in e-learning and education to foster learning.
3. Visual Storytelling capabilities
Animated infographics don’t just convey facts; they also have the power to evoke emotions. Through the strategic use of colours, pacing, and visual elements, a 2D animation infographic can provide a rich narrative that resonates with viewers on an emotional level. This emotional connection amplifies the impact of a social media animation post, making it more likely to be shared and remembered. Check out Genesis Motion Design’s collaboration with Dansaek for their high-performance undergarments. In this series of animated videos, we highlighted the common issues women face with traditional pads in a quirky and relatable manner.
How to create compelling Animated Infographic Videos
1. Decide on a suitable software
When you first plan to create infographics video content, choosing the right software is crucial. Tools like Adobe After Effects or Illustrator are popular options for creating high-quality animated infographics. However, the choice of software often depends on your project requirements. Adobe After Effects is generally used for complex animations with many dynamic elements, while Illustrator might be more suitable for simpler, vector-based designs.
2. Employ the basics of good design
Effective design goes far beyond just aesthetics; it serves as the foundation for successful communication. The first aspect of design fundamentals is colour theory – the right colour palette can help reinforce your brand identity or evoke specific emotions.
Meanwhile, a well-considered and intuitive layout helps guide the viewer’s eye. It ensures the information flows logically, making it easier for viewers to comprehend the message presented in your animated infographic video. These elements work together to elevate your content from merely eye-catching to genuinely impactful. Check out how our animation studio helped Merck create a series of 2D illustrated explainer videos to break down the vaccination process for cattle step-by-step, adopting a clean and modern design.
3. Master strategic storytelling in animation
Apart from technical aspects, the narrative arc is a cornerstone of any effective animated infographic. The story you tell should be engaging and serve the specific goals of your marketing strategy. This involves the smart use of data visualisation, timeline plots, or even characters to guide your viewers through the information in a way that resonates with them, making your 2D animated infographic video both insightful and emotionally captivating.
Elevate your marketing strategy with Genesis Motion Design
As the landscape of digital marketing evolves, so too must our strategies. Animated infographics offer an engaging and effective way to communicate complex information, making them an invaluable tool for any social media marketing campaign. With options for various post formats and design elements, they provide flexibility and versatility in conveying your key message.
For businesses looking to take their marketing to the next level, Genesis Motion Design offers hyper-dynamic 2D infographic animation and video production services in Singapore. If you’re interested to see what we’ve been working on, check out our company’s portfolio and browse our proudest collaborations.
Benjamin Ang, the Creative Director of Genesis Motion Design, has more than 10 years of experience in motion graphics, design, and animation, Benjamin embarked on his own journey in 2015 with the birth of Genesis Motion Design, a studio focused on brand-driven storytelling.