2D animation in Singapore

Breathes life into your brand

2D animation is the sweet spot between emotional pull and strategic clarity. We use it to make ideas instantly legible, human, and memorable — across sales, internal comms, social, and beyond.

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What 2D animation gives you

One format. Multiple jobs.

We use 2D animation to make ideas instantly legible, human, and memorable. Whether it is a product launch, an internal rollout, or a social campaign, 2D moves fast and lands clean.

Motion graphics, character animation, explainer videos — one discipline, applied across every format your audience actually watches.

Motion Graphics

Animate your brand assets, logos, typography, and product visuals with style and purpose.

Brand animations

Title sequences

Character Animation

Bring mascots and brand characters to life with expressive, story-driven 2D animation.

Mascot design

Story-driven animation

Explainer Videos

Transform complex ideas into clear, engaging visual narratives that hold attention.

Product explainers

Process walkthroughs

How the work moves

Strong 2D projects need both imagination and craft. We structure the production so the creative ambition stays high while every technical decision remains visible.
  1. Discovery: We learn your brand, audience, and goals to shape the animation brief.
  2. Storyboard: We map out every scene so you see the story before we animate.
  3. Production: Our animators bring the story to life with craft and precision.
What we need from you: A clear brief, brand guidelines, and any reference material that shows the tone you are after.

Explore our 2D projects

2D Animation Campaign Motion Graphics Social Media

McDonald’s Samurai Isekai

2D Animation Motion Graphics Social Media

EuroCup 2024

2D Motion Graphics Social Media

FlexFit Seawool

2D Animation Motion Graphics Social Media

Gentari’s Mission

Founder, Creative and Animation Director

Benjamin Ang

Genesis was built around the belief that motion should carry meaning, not just movement. Benjamin Ang has spent more than a decade directing work for major regional and global brands while keeping Genesis focused on judgement, rhythm, and narrative clarity. Forbes 30 Under 30 Asia recognised that perspective, but clients stay for the sharper thing: he knows what to simplify, what to heighten, and how to turn a brief into a sequence that feels inevitable.

2D animation works because people read movement instinctively. When we animate for you, we animate with your audience in mind — every frame earns its place.

2D motion graphics FAQs

How long does a 2D animation project take?

Smaller projects can turn around in 3–4 weeks. Full explainer videos typically take 6–8 weeks from brief to final delivery.

What's the typical length?

Most brand animations run 60–90 seconds. Explainer videos are usually 90–120 seconds. We can adjust to suit your platform and purpose.

Do you provide scriptwriting?

Yes. Our scriptwriting is embedded in the discovery process — we don’t animate bad scripts.

Can we use 2D animation for social media?

Absolutely. We deliver in all formats and aspect ratios — square for Instagram, 9:16 for stories and TikTok, 16:9 for YouTube.

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