2D Motion Graphics
Animal Health
Client
Merck
Agency
Signal Theory
Production
Genesis Motion Design
Year
2021
01.-
The Brief
For the wonderful folks at Merck, it was incredibly important to convey the importance of proper and accurate vaccination for optimal cattle health. We partnered Signal Theory to illustrate clear steps for the vaccination process, with a keen focus on making the direction intuitive and easy.
02.-
The Approach
Being 14 hours ahead of our client did not stop us from hitting it out of the park. Working remotely but collaborating closely with both Signal Theory and Merck, we crafted a series of 2D illustrated videos explaining the step-by-step vaccination process. Focusing on simplicity, we coupled clean and approachable design to break down complex procedures into simple and digestible content, with an unmistakably modern look and feel.
