In the vibrant world of digital storytelling, characters serve as the heartbeat of a brand’s narrative, offering audiences a mirror to see…
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Exploring the role of sound design in animation
In the enchanting realm of animation, where visuals leap and dance, there’s an unsung hero that often goes unnoticed yet is pivotal…
How cultural influences shape animation styles
In the realm of digital arts, animation has always been a magnetic force drawing viewers into its visual splendour. This powerful medium…
How holiday video marketing campaigns can bring the gift of conversion
As the yuletide season approaches, there’s a palpable buzz in the air. Retailers brace themselves for the crescendo of the year —…
From script to screen: A guide to Corporate Video Production
Benjamin AngBenjamin Ang, the Creative Director of Genesis Motion Design, has more than 10 years of experience in motion graphics, design, and…
Boosting brand engagement with Kinetic Typography
Imagine a world where words dance across your screen — not just lifeless text but a vibrant, pulsating entity of its own….
Elevating Christmas Campaigns with Augmented Reality
In the heart of the festive season, when sparkling fairy lights decorate streets and homes alike, one recurring woe remains constant for…
Why IG Threads fell short and how brands can pivot
The vibrant tapestry of the social media landscape is one that constantly evolves, with platforms waxing and waning like phases of the…
How does psychology shape effective Motion Graphic Design?
In the world of visual storytelling, motion graphics, ranging from intricate 3D animations to sleek 2D designs, serve as much more than…
Augmented Reality and Art: exploring immersive experiences
In our age of rapid technological evolution, the art world is beautifully merging with digital innovation. Once a concept limited to sci-fi…