Category: Process

How to make an explainer video: Creating engaging explainer videos

In the digital age, where attention spans are as fleeting as the swipes on a screen, capturing and maintaining audience engagement has…

How holiday video marketing campaigns can bring the gift of conversion

As the yuletide season approaches, there’s a palpable buzz in the air. Retailers brace themselves for the crescendo of the year —…

From script to screen: A guide to Corporate Video Production

Benjamin AngBenjamin Ang, the Creative Director of Genesis Motion Design, has more than 10 years of experience in motion graphics, design, and…