Ever wondered how those mind-blowing explosions, realistic makeup transformations, or fantastical miniature sets come to life on screen? You’ve got SFX (special…
Category: Process
The Power of Animation in Advertising: Why It Works and How to Use It
Remember the dancing M&M characters or the heartwarming adventures of the Coca-Cola polar bears? From catchy jingles to beloved mascots, the animation…
Levelling Up: A Guide to Winning eSports Marketing Campaigns
Not too long ago, it would have been impossible—almost laughably so—to convince an audience that you could make pro-level money from playing…
Creative Advertising: from ideas to impactful campaigns
Ever seen an ad that made you laugh, cry, or immediately want to buy the product? In today’s visually-saturated market, creative advertising…
What is VFX? A Beginner’s Guide to Visual Effects
Remember that jaw-dropping scene in your favourite sci-fi epic? The one where spaceships soared through swirling nebulae, defying reality as they battled…
How to make an explainer video: Creating engaging explainer videos
In the digital age, where attention spans are as fleeting as the swipes on a screen, capturing and maintaining audience engagement has…
How holiday video marketing campaigns can bring the gift of conversion
As the yuletide season approaches, there’s a palpable buzz in the air. Retailers brace themselves for the crescendo of the year —…
From script to screen: A guide to Corporate Video Production
Benjamin AngBenjamin Ang, the Creative Director of Genesis Motion Design, has more than 10 years of experience in motion graphics, design, and…