Blink, and you might just miss the next big leap in the animation industry. From the magic of your comfort animated film to the charm of the latest social media AR filter, animation is an art that constantly evolves and delights. Buckle up as we dive into the dynamic world of 2023 animation trends, exploring how they shape the world around us.
1. Magic of Real-Time Rendering
Forget about the painstaking process of traditional rendering. Real-time rendering, the method of generating 3D visuals instantaneously, is transforming the animation and VFX landscape.
With applications in video games, virtual reality and live events, real-time rendering enables the creation of more immersive, interactive experiences. It’s a trend set to redefine animation and VFX for cinema and television, enhancing efficiency and flexibility, so keep your eyes peeled!
2. Rise of Virtual and Augmented Reality
The realms of virtual reality (VR) and augmented reality (AR) are expanding rapidly in the entertainment industry. From your favourite web AR face filter to high-octane AR games, these technologies are changing how we interact with media. As VR and AR technologies become more accessible, we can expect to see a proliferation of unique, immersive experiences across various platforms in 2023.
Read more about our take on augmented reality trends to look out for in Singapore and how to include AR into your business marketing strategies!
3. Leap in Motion Capture and Facial Animation
Animation is all about bringing characters to life, and advancements in motion capture technology are making this easier than ever. From capturing a wider range of movements to detecting subtler facial expressions, these advancements allow for more nuanced, realistic character animation.
This trend is likely to change the animation industry, reducing reliance on hand-drawn animation and enhancing the realism of characters, as seen in the development of the game Senua’s Saga: Hellblade II, which has been making waves for the immensely life-like animated character expressions.
4. Advent of AI and Machine Learning in animation
Like what has happened in various other industries, artificial intelligence (AI) and machine learning are also becoming an integral part of the animation and VFX industry. The integration of these technologies has enabled the automation of character animation, light rendering, background designs, facial expressions, and content generation. As AI continues to evolve, we can expect more sophisticated, complex animation projects that push the boundaries of what is possible – all rolled out at much faster speeds.
4. Growing influence of streaming services
With powerhouses like Netflix, Disney+, and Hulu dominating the entertainment industry, animation and VFX work is increasingly tailored for these platforms. This trend opens up opportunities for animators, offering diverse materials to work with and new ways to captivate a wide pool of audiences. In 2023, we are excited to witness a wave of innovative animation and VFX projects designed exclusively for these platforms.
Looking ahead with Genesis Motion Design
With these trends, the animation industry in 2023 promises a journey of creative innovation, and at Genesis Motion Design, we’re ever eager to participate in this journey.
As a leading studio based in Singapore, we offer various services, from social media content creation to 2D animation and 3D motion graphics; we’re dedicated to helping our clients navigate these changes and trends.
Whether creating an engaging social media animation post, producing promotional video content or crafting a web augmented reality face filter, we strive to blend cutting-edge trends with timeless storytelling to create work that resonates with audiences.
Animation’s future is a thrilling canvas of possibility, and we can’t wait to paint our part of it! Join us in our revelry and reach out to us today for more enquiries. If you want to see what we’ve been up to, feel free to browse our productions and collaborations with some of your favourite brands.
Benjamin Ang, the Creative Director of Genesis Motion Design, has more than 10 years of experience in motion graphics, design, and animation, Benjamin embarked on his own journey in 2015 with the birth of Genesis Motion Design, a studio focused on brand-driven storytelling.