Archive:

What Is Motion Design? The Complete Guide for Brands

What is motion design and why does it matter for your brand? This guide covers the basics, techniques, real-world applications, and how to get started.

How Much Does Motion Graphics Cost in 2026? A Complete Pricing Guide

Wondering how much motion graphics cost in Singapore? Our 2026 pricing guide breaks down rates in SGD by project type, studio tier, and complexity so you can budget with confidence.

What Does SFX Mean? Special Effects Explained

What is SFX? (Quick Definition) SFX (Special Effects) are practical visual effects created on-set during filming, including animatronics, pyrotechnics, prosthetic makeup, atmospheric…

The Power of Animation in Advertising: Why It Works and How to Use It

Benjamin AngBenjamin Ang, the Creative Director of Genesis Motion Design, has more than 10 years of experience in motion graphics, design, and…

Levelling Up: A Guide to Winning eSports Marketing Campaigns

Not too long ago, it would have been impossible—almost laughably so—to convince an audience that you could make pro-level money from playing…

Creative Advertising: from ideas to impactful campaigns

Ever seen an ad that made you laugh, cry, or immediately want to buy the product? In today’s visually-saturated market, creative advertising…

What is VFX? A Beginner’s Guide to Visual Effects

Remember that jaw-dropping scene in your favourite sci-fi epic? The one where spaceships soared through swirling nebulae, defying reality as they battled…

A Guide to Event Animation: Elevating Events with Animation

In today’s visually driven world, static events simply won’t cut it. To truly captivate audiences and leave a lasting impression, event organisers…

The Power of Animation in Marketing: Captivate Your Audience with Marketing Animation

Discover how animated logos elevate brand marketing: Logo Animation: How to Bring Your Brand to Life. Benjamin AngBenjamin Ang, the Creative Director…

Elevate event engagement with animation and motion graphics

In a world of visual bombardment, events need an extra edge to cut through the noise and truly engage attendees. That edge…