What is SFX? (Quick Definition) SFX (Special Effects) are practical visual effects created on-set during filming, including animatronics, pyrotechnics, prosthetic makeup, atmospheric…
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Levelling Up: A Guide to Winning eSports Marketing Campaigns
Not too long ago, it would have been impossible—almost laughably so—to convince an audience that you could make pro-level money from playing…
Creative Advertising: from ideas to impactful campaigns
Ever seen an ad that made you laugh, cry, or immediately want to buy the product? In today’s visually-saturated market, creative advertising…
What is VFX? A Beginner’s Guide to Visual Effects
Remember that jaw-dropping scene in your favourite sci-fi epic? The one where spaceships soared through swirling nebulae, defying reality as they battled…
How to make an explainer video: Creating engaging explainer videos
In the digital age, where attention spans are as fleeting as the swipes on a screen, capturing and maintaining audience engagement has…
How holiday video marketing campaigns can bring the gift of conversion
As the yuletide season approaches, there’s a palpable buzz in the air. Retailers brace themselves for the crescendo of the year —…
From script to screen: A guide to Corporate Video Production
Benjamin AngBenjamin Ang, the Creative Director of Genesis Motion Design, has more than 10 years of experience in motion graphics, design, and…