Category: Motion Design

Motion Graphics vs Animation: What Is the Difference?

Benjamin AngBenjamin Ang, the Creative Director of Genesis Motion Design, has more than 10 years of experience in motion graphics, design, and…

The Power of Animation in Advertising: Why It Works and How to Use It

Explore why animation works in advertising, where it adds value and how brands can use 2D, 3D, motion graphics and stop-motion to communicate clearly.

The Power of Animation in Marketing: Captivate Your Audience with Marketing Animation

A practical guide to using animation in marketing, from explainer videos and social content to brand systems, campaign planning and performance measurement.