2D Motion Graphics Social Media
Under The Spell
Client
Dansaek 단색
Agency
Facebook Creative Shop APAC
Production
Genesis Motion Design
Year
2019
01.-
The Brief
Dansaek is a FemTech startup undergarment company that taps on technology and science-backed research to create functional apparel for women. We were engaged to highlight their line of specialised, high-performance sanitary underwear—the go-to solution for women looking for smart and comfortable solutions for monthly periods.
02.-
The Approach
We developed a three-part series that focused on “simplicity over complexity” when it comes to dealing with monthly periods, illustrating and animating a modern-day young woman under the spell of traditional pads—which were a hassle and caused her a lot of pesky problems—and how Dansaek’s NONSAEM utility underwear eventually prevailed as the smart choice.
