3D Motion Graphics
Strider
Client
Razer
Agency
Genesis Motion Design
Production
Genesis Motion Design
Year
2021
01.-
The Brief
Split-second decisions can make all the difference when it comes to winning. Razer Strider is a hybrid mouse mat that combines the speed of a hard surface with the control and comfort of a soft base—and we were laser-focused on bringing the mouse’s performance-driven capabilities.
02.-
The Approach
Using the metaphorical imagery of two parallel worlds that masterfully blend into one, we created a 3D environment highlighting the various technical features of the hybrid mouse mat while retaining Razer’s signature illuminating green. The trailer garnered over 200,000 views on YouTube and drew approvals from Razer fans, with many calling the product trailer highly “futuristic” and “super technological”—the highest praise from a community that knows their gear.
