2D Animation Events Motion Graphics

CAPE Launch

Client

Tan Tock Seng Hospital

Agency

Genesis Motion Design

Production

Genesis Motion Design

Year

2019

01.-

The Brief

To spotlight the launch of the new Centre for Allied Health and Pharmacy Excellence (CAPE), a state-of-the-art education and training facility for healthcare staff, we partnered Tan Tock Seng Hospital on a launch video that focused on the facility's growth upskilling opportunities and ethos for excellence.

02.-

The Approach

It was our honour to set the stage for the capabilities and innovation that the strategic platform aimed to achieve. Using a combination of simple animation and copy, we showcased existing footage and photos of staff to present a sense of familiarity and cohesiveness, all while capturing CAPE’s vision of collaboration, co-learning and creation.