2D Animation Motion Graphics
APAC Risin’
Client
Riot Games
Agency
Genesis Motion Design
Production
Genesis Motion Design
Year
2022
01.-
The Brief
VCT Asia Pacific (APAC) 2022 is the APAC circuit of the VALORANT Champions Tour, comprising 8 competing teams across the region. To drum up APAC pride and show the world just how formidable international contenders these VCT teams are—there was no better way than to channel the spirit and recognition into a sick music video.
02.-
The Approach
Working closely together with Poland-based Singaporean beatboxer Dharni and Riot Games, we hashed out a powerful lyric video combining original lyrics, VALORANT colours and elements, original illustrations, and even the silhouette of our voice talent himself.
The music video deeply resonated with VALORANT fans from APAC, with many sharing a deep sense of pride for the representation and spotlight. The video was shared on both the global VALORANT Champions Tour and VALORANT Indonesia YouTube channels.
