Food Video Production

Elevate your culinary brand with Genesis Motion Design’s food video production, where we bring the art of cuisine to life in Singapore. Our videos capture the essence of flavour, texture, and aroma, engaging food enthusiasts and transforming viewers into patrons.

 

Savour every frame

Crafting culinary masterpieces on screen

At Genesis Motion Design, we immerse ourselves in the world of culinary delights, offering a comprehensive suite of food video production services that capture the essence and allure of gastronomy. From showcasing the intricate details of food products to providing a window into the behind-the-scenes magic of culinary operations, our videos are crafted to celebrate the rich stories behind chefs and their creations.

Product Showcases

Behind-the-Scenes

Chef and Restaurant Profiles

Food Event Coverage

Case Studies

Crafting flavourful food video narratives

Our journey in food video production is a collaborative effort to bring culinary stories to the screen:

1. Concept Development: Working hand-in-hand with food brands, we delve into their unique culinary style and vision, ensuring the concept truly represents their identity.

2. Recipe and Menu Showcase: We spotlight signature dishes, unveil new menu items, and demystify cooking processes, making each recipe a visual feast.

3. Production: Focused on capturing the artistry of food preparation and presentation, our filming highlights the beauty and detail of each culinary creation.

4. Post-Production: In this final phase, we apply sophisticated editing, colour grading, and finishing touches that enhance the food’s visual appeal, enticing viewers’ senses and appetites.

Use Cases and Applications

Food video production services: Who benefits?

Food video production is a key ingredient in the culinary world, offering a vibrant showcase of flavours, techniques, and culinary stories. Benefiting a wide spectrum within the food industry, this service boosts visibility and engagement for:

  • Restaurants and Chefs: Bringing culinary artistry to the forefront, enticing diners with visually stunning portrayals of their offerings.
  • Food Brands: Highlighting product uniqueness and quality, driving consumer interest and brand loyalty.
  • Culinary Events: Capturing the bustling atmosphere and key moments of food festivals and competitions, broadening their appeal.
  • Food Bloggers and Influencers: Enhancing content with high-quality visuals that attract and retain a wider audience.

  • Explainer Videos

  • Infographics and Data Visualisation

  • Education and E-learning Content

  • Promotional Videos and Advertisements

  • Social Media Content

  • Out-of-home (OOH) Content

  • Augmented Reality (AR) Content

  • Virtual Reality (VR) Content

  • Mixed Reality (MR) Content

  • Digital Website Content

  • Corporate Video

  • Character Design

  • Environmental Design

  • Brand Activation

  • Event Screen Media

Explore our food brand video projects

Embark on a journey through our collection of food video projects, where each creation is a blend of passion and expertise. From detailed productions of intricate recipes to the lively energy of culinary events, our portfolio showcases the breadth of our capabilities in capturing the essence of the culinary world. Experience how we transform simple ingredients into a visual feast.

2D 3D Motion Graphics Social Media

5G Unboxed

2D Motion Graphics Social Media

It All Started When

2D Events Motion Graphics Technology

Circle of Discovery

2D Campaign Motion Graphics Social Media

McDonald’s Samurai & Ninja Burger

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Why choose our food video creation

Choosing Genesis Motion Design means selecting a content production company renowned for creativity and quality. Our award-winning food video production process ensures your culinary brand is showcased in its most delectable form, engaging viewers and leaving them hungry for more.

Meet Our Founder, Creative & Animation Director

Benjamin Ang, Creative Director of Genesis Motion Design, has carefully reviewed the information on this page.

Education and Credentials/License/Certifications:

  • Founder, Creative & Animation Director of Genesis
  • Head of Business Development of Balance Studio
  • Forbes 30 Under 30 (Media, Marketing & Advertising)
  • Diploma in Motion Graphics & Broadcast Design

Work Experience:

Boasting more than 10 years of experience in motion graphics, design, and animation, Benjamin embarked on his own journey in 2015 with the birth of Genesis Motion Design, a studio focused on brand-driven storytelling. His clientele ranges from Fortune 500 companies to SMEs around APAC and the US. He runs multiple businesses in both Singapore and Vietnam and has spoken at multiple design and marketing conferences.

 

Fuelled by a strong belief in collaboration and passion for innovation, Benjamin continually inspires—and is inspired by— other creatives and purpose-led game-changers in the industry.

Area of Expertise:

Motion Graphics (2D & 3D Animation), Corporate Video Production, Social Media Content (Facebook, Instagram, Tiktok), Explainer videos, Infographics videos, Augmented Reality and Virtual Reality (AR & VR), Event Screen Content, etc.

Food brand video production FAQs

How do you capture the essence of a food brand in a video?

At Genesis Motion Design, our production team delves deeply into your brand’s world, leveraging insights into its values, audience, and aspirations. This deep dive enables us to create food videos that embody your brand’s essence, connecting authentically with viewers.

What is the typical turnaround time for food video projects?

The typical turnaround time for a food video production project at Genesis Motion Design ranges from 4 to 8 weeks, depending on the complexity and length of the video. This timeline includes all stages from initial consultation through to final delivery, ensuring ample time for review, feedback, and revisions to achieve the perfect final product.

Are revisions allowed during the food video creation process?

Yes, revisions are a fundamental part of our creation process. We understand the importance of getting every detail right, and we welcome client feedback at various stages of the project. Typically, we offer up to three rounds of revisions during the scriptwriting, storyboarding, and post-production phases to ensure the final food video meets and exceeds your expectations.

Can you include voiceover, cinematic, or CGI elements in the trailer?

Yes, our expertise includes incorporating voiceover, cinematic techniques, and CGI into our food videos, elevating the production’s impact and engagement.

Are your videos optimised for different platforms (e.g., YouTube, social media)?

Yes, we meticulously optimise your food videos for various platforms as part of our production process, aiming to maximise reach and engagement across the digital landscape.

How do you ensure the video appeals to food enthusiasts?

To appeal to food enthusiasts, we focus on capturing the essence and artistry of culinary creations, emphasising colour, texture, and context to make each dish come alive on screen. We also highlight the story behind the cuisine, showcasing the passion and craftsmanship of chefs and the culinary team. This approach ensures our videos resonate with food lovers by engaging their senses and emotions.

Elevating your narrative with sports videos

Dive into the world of sports storytelling with Genesis Motion Design. Our process brings your brand’s essence to life:

1. Concept Development: We collaborate closely to capture the spirit of your sports brand.

2. Scriptwriting and Storyboarding: Tailoring narratives that engage sports fans deeply.

3. Filming and Production: Capturing the action with high-quality video production that highlights the intensity and passion of the sport.

4. Post-Production: Refining with editing, colour grading, and dynamic finishing touches for an engaging outcome.