Explainer Video Service

Unlock the full potential of your brand’s message with Genesis Motion Design’s explainer video services in Singapore. In the digital age, where attention spans are fleeting, an explainer video can be the key to captivating and educating your audience swiftly and effectively.

 

Simplify complex ideas into engaging stories.

Crafting stories that resonate

Genesis Motion Design elevates the art of digital storytelling to new heights with our explainer video service. We don't just simplify complex concepts; we transform them into animated masterpieces that engage, enlighten, and leave a lasting impression. Our comprehensive approach ensures that your message not only reaches but resonates with your audience across platforms.

Promotional Content

Infographic Videos

Educational Content

Social Media Content

Case Studies

From concept to completion: The explainer video journey

Embark on a transformative journey where your message is not just told but vividly brought to life. Our agency’s explorative process is a symphony of creativity, precision, and passion, designed to translate complex concepts into compelling explainer videos:

1. Consultation & Conceptualisation: The adventure begins with an immersive consultation, where we delve into the heart of your company’s story, goals, and audience insights. This sets the stage for a tailored explainer video that’s perfectly aligned with your brand’s ethos.

2. Scriptwriting: With the blueprint in hand, our storytellers weave your message into a compelling script, balancing clarity and engagement to captivate your audience from the first word to the last.

3. Storyboarding: The narrative takes visual shape in the storyboarding phase, where sketches and frames outline the unfolding story, ensuring every scene is a stepping stone on the path to your message.

4. Animation and Production: This is where magic meets motion – our animators breathe life into the storyboard, transforming static images into dynamic scenes that engage, entertain, and educate.

5. Voiceover and Sound Design: The essence of your message is amplified with meticulously selected voiceovers and sound design, enriching the visual journey with depth, emotion, and resonance.

6. Final Edits and Delivery: Our voyage concludes with a meticulous review and refinement process, polishing your explainer video to perfection, ready to captivate audiences.

Use Cases and Applications

Explainer video services: Who benefits?

Explainer videos serve as a dynamic bridge between complex concepts and engaging narratives, making them an essential tool for a wide array of sectors. Their versatility ensures that they’re not just videos but transformative devices that cater to:

 

  • Startup companies introducing innovative products.
  • Educational bodies looking to simplify complex topics.
  • Corporates seeking to communicate services clearly.
  • Healthcare providers explaining medical information.
  • Non-profits sharing their missions compellingly.

  • Explainer Videos

  • Infographics and Data Visualisation

  • Education and E-learning Content

  • Promotional Videos and Advertisements

  • Social Media Content

  • Out-of-home (OOH) Content

  • Augmented Reality (AR) Content

  • Virtual Reality (VR) Content

  • Mixed Reality (MR) Content

  • Digital Website Content

  • Corporate Video

  • Character Design

  • Environmental Design

  • Brand Activation

  • Event Screen Media

Explore our animated explainer video projects

Dive into our portfolio of animated explainer video projects, where each piece stands as a testament to our ability to blend creativity with clarity. From tech startups to educational platforms, our services have helped brands across various sectors simplify their message and connect with their audience on a deeper level.

2D 3D Motion Graphics Social Media

5G Unboxed

2D Motion Graphics Social Media

It All Started When

2D Events Motion Graphics Technology

Circle of Discovery

2D Campaign Motion Graphics Social Media

McDonald’s Samurai & Ninja Burger

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Why choose our explainer video company

Choosing Genesis Motion Design means partnering with a company that places your message at the forefront of innovation. Be it through 2D motion design or 3D motion graphics, our dedication to storytelling, combined with our expertise in animation, makes us the preferred explainer video agency in Singapore for brands looking to make a lasting impact.

Meet Our Founder, Creative & Animation Director

Benjamin Ang, Creative Director of Genesis Motion Design, has carefully reviewed the information on this page.

Education and Credentials/License/Certifications:

  • Founder, Creative & Animation Director of Genesis
  • Head of Business Development of Balance Studio
  • Forbes 30 Under 30 (Media, Marketing & Advertising)
  • Diploma in Motion Graphics & Broadcast Design

Work Experience:

Boasting more than 10 years of experience in motion graphics, design, and animation, Benjamin embarked on his own journey in 2015 with the birth of Genesis Motion Design, a studio focused on brand-driven storytelling. His clientele ranges from Fortune 500 companies to SMEs around APAC and the US. He runs multiple businesses in both Singapore and Vietnam and has spoken at multiple design and marketing conferences.

 

Fuelled by a strong belief in collaboration and passion for innovation, Benjamin continually inspires—and is inspired by— other creatives and purpose-led game-changers in the industry.

Area of Expertise:

Motion Graphics (2D & 3D Animation), Corporate Video Production, Social Media Content (Facebook, Instagram, Tiktok), Explainer videos, Infographics videos, Augmented Reality and Virtual Reality (AR & VR), Event Screen Content, etc.

Explainer video services FAQs

What types of explainer videos do you produce?

At Genesis Motion Design, we specialise in a wide array of explainer video types to suit various storytelling needs and marketing goals. Our service repertoire includes, but is not limited to:

 

  • 2D Animated Explainer Videos: Perfect for conveying complex ideas in a simple, engaging manner using vibrant animations.
  • 3D Animated Explainer Videos: Ideal for demonstrating products or services with depth, texture, and realism.
  • Whiteboard Animation Videos: A traditional, educational style that simulates the effect of being drawn on a whiteboard, ideal for instructional content.
  • Live-action Explainer Videos: Incorporates real-world footage, sometimes blended with animation, to create a personal touch.

Each type is tailored to maximise engagement and comprehension, depending on your specific requirements and audience preferences.

What are the steps taken to ensure explainer video works align with my brand’s vision and target audience?

Our agency’s process is meticulously designed to ensure that every explainer video aligns perfectly with your brand’s vision and resonates with your intended target audience:

 

  • Initial Consultation: We begin with an in-depth discussion to understand your brand, objectives, and the specifics of your target audience.
  • Strategic Planning: Based on the consultation, we devise a strategic plan that outlines how the explainer video will communicate your message and appeal to your audience.
  • Customised Scriptwriting: Our scripts are crafted not only to engage but also to mirror your company’s tone and brand ethos, ensuring the message speaks directly to your intended demographic.
  • Tailored Visual Style: The visual style is chosen and designed to reflect your brand identity and appeal to your audience’s preferences and interests.
  • Feedback Loops: Throughout the process, we incorporate your feedback to ensure every aspect of the video aligns with your expectations and vision.

What is the typical turnaround time for animated explainer video projects?

The typical turnaround time for an animated explainer video project at Genesis Motion Design ranges from 4 to 8 weeks, depending on the complexity of the project and the length of the video. This timeline includes all stages from initial consultation through to final delivery, ensuring ample time for review, feedback, and revisions to achieve the perfect final product.

Are revisions allowed during the animated explainer video creation process?

Yes, revisions are a fundamental part of our creation process. We understand the importance of getting every detail right, and we welcome client feedback at various stages of the project. Typically, we offer up to three rounds of revisions during the scriptwriting, storyboarding, and post-production phases to ensure the final explainer video meets and exceeds your expectations.

Are voiceover services included in the explainer video package?

Absolutely, voiceover services are an integral part of our explainer video packages. We offer a selection of professional voiceover artists to choose from, ensuring the voice and tone perfectly complement your brand and the video’s message. Our team will guide you through the selection process, and the voiceover recording is seamlessly integrated during the production phase for a polished, cohesive final product.