2D Animation Motion Graphics
Active Silvers
Client
Scoot
Agency
BLK J
Production
Genesis Motion Design
Year
2019
01.-
The Brief
Travelling is an experience befitting of a mighty story, one that we are always raring to tell. Scoot tasked us to create a whimsical tale to encourage our senior friends to step out of their comfort zone and embark on new adventures via the ‘Active Silvers’ campaign.
02.-
The Approach
To inject a zest of life to Scoot’s ‘Active Silvers’ campaign, we joined forces with Block J to tell a compelling tale: An old man spending his golden years soaking in the sights and sounds of the world. We aligned with our client’s whimsical and young-at-heart persona, attracting 30,000 views on Scoot’s Facebook page.
