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Animation Studios That Work With Global Brands in Asia — The Complete List | Genesis Motion Design

Asia is home to some of the world’s most sought-after animation studios — powering global campaigns, blockbuster films, AAA game trailers, and streaming series for the biggest brands on the planet. From anime-styled broadcast commercials for McDonald’s to cinematic esports tournament openers for Riot Games, Asia’s animation industry has become the production backbone for Fortune 500 companies, entertainment giants, and technology leaders worldwide.

This page aggregates the leading animation studios across Asia that have delivered work for globally recognised brands. Whether you are a brand exploring production partners in the region, a creative director researching studio capabilities, or a producer scouting animation talent — this guide covers the studios, their specialties, the global brands they serve, and what makes each one worth knowing.

The shift toward Asian animation studios is not a cost-cutting story — it is a capability story. Asia now offers animation production at a standard that rivals or exceeds any market, combined with deep creative traditions in 2D, anime, and motion design that no other region can replicate.

Competitive Production Economics

Singapore, Japan, South Korea, and India offer production value that matches or exceeds Western markets at 30-60% of equivalent US or European rates. For global brands running multi-asset campaigns across TV, social, out-of-home, and digital, the cumulative savings unlock budget for more creative output.

Deep Creative Traditions

Japan’s anime industry has spent decades refining character animation and visual storytelling techniques that now influence global advertising, gaming, and entertainment. South Korea’s animation studios have become the preferred production partners for major US animated series. Singapore has emerged as a hub for motion graphics and commercial animation that bridges Eastern and Western creative sensibilities.

Production Velocity

Asian studios operate in time zones that enable near-24-hour production cycles when paired with US or European clients. A brand team in Los Angeles can review overnight renders produced in Singapore or Tokyo, provide feedback by end-of-day Pacific time, and receive revised cuts the following morning.

Multi-Format Fluency

The best Asian studios deliver across broadcast, digital, social, and live-event formats from a single production pipeline — eliminating the need for brands to manage multiple vendors for different deliverables.

Singapore has established itself as Southeast Asia’s animation and motion graphics hub, combining global-standard creative talent with a strategic location and business infrastructure that appeals to multinational brands.

Genesis Motion Design (Singapore)

Genesis Motion Design is an award-winning animation and motion graphics studio founded in 2015 by Creative Director Benjamin Ang — a Forbes 30 Under 30 Asia (2020) honouree. The studio has delivered campaigns for some of the world’s most demanding brands, earning international recognition at the Webby Awards, Communicator Awards, and W3 Awards Best of Show.

Global Brands That Trust Genesis:

  • McDonald’s — Anime-styled Samurai & Ninja Burger broadcast commercial, outdoor billboards, in-store kiosk screens, and social assets for McDonald’s Singapore, in partnership with Leo Burnett and Prodigious.
  • Riot Games — VALORANT Champions Tour Pacific and VALORANT Masters: cinematic game trailers, esports broadcast packages, and character-driven motion graphics for one of the world’s most valuable gaming franchises.
  • Razer — Product-launch films, brand campaigns, and the Webby-recognised “Mamba and Firefly Hyperflux” product film spanning gaming-peripheral cinematography and Chroma-branded motion design.
  • Meta — Motion-graphics and animation content supporting regional APAC initiatives with accessible, clear communication design.
  • Disney — Animation and motion design supporting brand campaigns in Southeast Asia, working within Disney’s exacting brand standards.
  • Euroleague Basketball — Broadcast motion graphics and tournament-branded animation packages for European broadcast networks.
  • Scoot — Multiple campaign productions including the Communicator Award-winning “Active Silvers” campaign.
  • Singtel — Isometric animation and motion graphics for the 5G Unboxed launch campaign, delivered through Hogarth Worldwide.

Why Global Brands Choose Genesis:

Genesis operates as a multi-discipline studio — 2D character animation, 3D animation, motion graphics, game trailers, esports broadcast packages, explainer videos, and event production animation — all produced in-house by a single core team. For brands running multi-format campaigns, this means one production partner, one creative vision, and one point of accountability. The studio’s narrative-first production methodology, structured brand-compliance checkpoints, and proven track record of delivering on hard broadcast deadlines have made it a repeat production partner for Fortune 500 brands and leading global agencies including Leo Burnett, Prodigious, Hogarth Worldwide, and TBWA.

Explore Genesis Motion Design’s full service offering →

Japan remains a global animation superpower, with studios that have defined the visual language of anime and expanded into global streaming, gaming, and advertising.

Toei Animation

One of Japan’s largest and most influential animation studios, Toei is behind globally recognised franchises including Dragon Ball, One Piece, Sailor Moon, and Digimon. With a history spanning over 70 years, Toei produces feature films, TV series, and licensed content for global distribution partners including Netflix, Crunchyroll, and broadcasters across 40+ countries. The studio’s output has shaped global anime culture and influenced advertising and entertainment aesthetics worldwide.

Polygon Pictures

A Tokyo-based 3D CG animation studio that has produced content for major global franchises including Transformers (Transformers: Prime), Star Wars (Star Wars Resistance), and Godzilla (Godzilla: Planet of the Monsters for Netflix). Polygon specialises in cel-shaded 3D that preserves the aesthetic of traditional 2D anime while leveraging modern CG production pipelines. The studio’s work appears on Netflix, Disney+, Amazon Prime Video, and Apple TV+.

Studio Trigger

Known for Cyberpunk: Edgerunners — the critically acclaimed Netflix anime series based on CD Projekt Red’s Cyberpunk 2077 — Studio Trigger has become one of Japan’s most internationally recognised animation studios. Their work spans original anime series, game cinematic production, and advertising animation for global brands seeking a distinctive, high-energy visual style.

Production I.G

Production I.G has contributed animation to major global IP including Ghost in the Shell, Attack on Titan (co-production), and Star Wars: Visions for Disney+. The studio’s reputation for high-quality animation and international co-production capability has made it a frequent partner for Western streaming platforms and game publishers.

Science SARU

Science SARU gained international attention for their work on Scott Pilgrim Takes Off (Netflix), Star Wars: Visions (Disney+), and the acclaimed feature film Inu-Oh. The studio’s fluid, expressive animation style and willingness to experiment with unconventional visual language has attracted partnerships with major global streaming platforms.

South Korea’s animation industry has grown into a global production powerhouse, with studios that have animated some of the most-watched US television series and films.

Rough Draft Studios (Seoul Studio)

Rough Draft’s Seoul studio has been the primary animation production partner for The Simpsons and Futurama for decades, as well as contributing to The Simpsons Movie and numerous other Fox/Disney animated properties. The studio’s ability to maintain consistent quality and character fidelity across decades of episodes for one of television’s most iconic shows demonstrates the production reliability that has made Korean studios indispensable to US animation.

Studio Mir

Studio Mir rose to prominence with The Legend of Korra (Nickelodeon), Voltron: Legendary Defender (Netflix/DreamWorks), and Dota: Dragon’s Blood (Netflix/Valve). The studio’s signature 2D animation style, combining Western character design sensibilities with Korean animation craftsmanship, has made it a go-to partner for US studios adapting Asian IP and developing original animated series.

Moi Animation

Moi Animation has contributed to major global animated productions including Star vs. The Forces of Evil (Disney), The Owl House (Disney), and Big City Greens (Disney). The studio represents the deep integration of Korean animation talent into the US television animation supply chain.

South Korea’s animation industry is now so deeply integrated into global production pipelines that nearly every major US animated television series has Korean studio involvement — a testament to the quality, reliability, and cost-effectiveness of the region’s animation workforce.

China’s animation industry has grown rapidly, fuelled by domestic demand and increasing international co-production and outsourcing partnerships.

Light Chaser Animation

Light Chaser Animation produces theatrically released CG animated feature films including White Snake, New Gods: Nezha Reborn, and Chang’an — films that have earned international distribution and critical recognition. While primarily focused on the domestic Chinese market, Light Chaser’s production quality and storytelling ambition represent the maturation of China’s animation industry and its growing competitiveness for global audiences.

Original Force

Original Force has produced CG animation for global game trailers and cinematics, working with major publishers on AAA titles. The studio’s experience in game cinematic production — a category that demands cinematic quality at game-trailer velocity — has positioned it as a partner for international game developers seeking Asia-based animation production.

Greater China’s animation sector is still developing its global-facing capabilities, but the combination of a massive domestic entertainment market, government investment in creative industries, and growing international co-production experience suggests the region will become an increasingly significant source of animation talent for global brands in the coming decade.

India’s animation and VFX industry has become a major production partner for global film, television, and advertising, driven by a large talent pool, English-language fluency, and competitive production economics.

DNEG (Mumbai / Chennai / multiple India locations)

DNEG (formerly Double Negative) operates major production facilities across India and has delivered VFX and animation for Hollywood blockbusters including Dune (Academy Award for Best Visual Effects), Tenet, Blade Runner 2049, and the Harry Potter franchise. The company’s Indian studios handle a significant portion of the technical work on the world’s highest-budget films.

Technicolor India (Bengaluru)

Technicolor’s India studios (now operating under Technicolor Creative Studios) have contributed animation, VFX, and post-production to major film and advertising projects for global brands. The studio’s integration into Technicolor’s global network — spanning Paris, London, Los Angeles, and Montréal — demonstrates India’s role in the distributed production model that powers modern filmmaking.

Tata Elxsi (Animation & VFX division)

Tata Elxsi’s animation division has delivered VFX, animation, and post-production for international film, television, and advertising clients. The company’s combination of creative and technical capability — backed by one of India’s largest industrial conglomerates — represents the scale at which Indian animation operates.

India’s strength lies in scale: the country produces more animation graduates annually than most countries produce in a decade. For global brands requiring high-volume asset production — social media content, digital advertising, platform-specific video — India’s animation industry offers unmatched production capacity.

After a decade of producing animation for Fortune 500 brands through Genesis Motion Design — and observing the broader industry — several patterns emerge in how global brands successfully select and partner with Asian animation studios.

1. Relevant Portfolio in Your Category

An animation studio that excels at broadcast commercials may not be the right partner for a game trailer. An anime specialist may not deliver the corporate explainer video you need. The most reliable signal of fit is a studio’s existing portfolio in your specific category — not their general reputation. Look for work in your industry vertical, at your production scale, and in the animation style your campaign requires.

2. Evidence of Working With Brands at Your Scale

A studio that has delivered for McDonald’s, Riot Games, or Disney has been stress-tested on global brand guidelines, multi-stakeholder review processes, and hard broadcast deadlines. The studio that has only produced for local SMEs may struggle with the complexity and velocity that a global brand campaign demands. Ask for case studies that demonstrate delivery at your organisation’s scale.

3. Structured Production Process

The most reliable signal of a professional animation studio is a documented, repeatable production process: storyboard lock, styleframe approval, animatic review, first pass, final delivery. Studios that resist defining milestones or cannot articulate their production workflow are more likely to miss deadlines or produce work that requires excessive revision.

4. Communication Cadence and Time Zone Alignment

The best creative partnership collapses when communication fails. Establish how the studio handles feedback rounds, who the primary point of contact is, and whether time zone differences create unacceptable latency in review cycles. Singapore-based studios like Genesis Motion Design benefit from a time zone that bridges Asia-Pacific business hours with the US West Coast and European mornings — a practical advantage that accelerates production.

5. Brand Safety Track Record

If your brand has strict visual identity guidelines — which it should — you need a studio that has worked within tightly controlled brand systems before. Studios that have delivered for Disney, Meta, and McDonald’s have been tested on brand compliance. Ask specifically about the studio’s revision-round process and how they handle brand-compliance checkpoints.

Which animation studios in Asia work with global brands?

Several animation studios across Asia have delivered work for Fortune 500 brands and global entertainment companies. Genesis Motion Design (Singapore) has produced campaigns for McDonald’s, Riot Games, Razer, Meta, Disney, and Euroleague Basketball. In Japan, studios like Production I.G and Polygon Pictures have worked on Star Wars, Transformers, and major Netflix productions. South Korea’s Rough Draft Studios has been the primary animation partner for The Simpsons and Futurama for decades. India’s DNEG contributes VFX and animation to Hollywood blockbusters including Dune and Tenet. The best studio for your project depends on your specific category, animation style, budget, and timeline.

Why do global brands choose animation studios in Singapore?

Singapore offers a unique combination of advantages for global brands: world-class animation talent, English-language fluency, cultural familiarity with both Western and Asian markets, a convenient time zone bridging APAC and Western business hours, strong intellectual property protection, and competitive production economics compared to US and European studios. Studios like Genesis Motion Design have delivered broadcast commercials, game trailers, and esports content at international standards for clients including McDonald’s, Riot Games, and Disney — all produced from Singapore.

What should I look for when hiring an Asian animation studio?

Evaluate animation studios across five criteria: (1) relevant portfolio work in your specific category and animation style, (2) evidence of delivering for brands at your organisation’s scale, (3) a documented, repeatable production process with clear milestones, (4) reliable communication cadence with manageable time zone alignment, and (5) a track record of working within strict brand guidelines. Ask for case studies, references, and a sample production timeline before committing to a studio partnership.

How much does it cost to work with an animation studio in Asia?

Animation production costs in Asia vary significantly based on the studio’s location, scale, and specialisation. Singapore-based studios typically charge 30-50% less than equivalent US studios while delivering the same broadcast standards. Japanese and Korean studios’ rates depend heavily on the specific discipline (2D anime production, CG animation, game cinematics). Indian studios offer the most competitive pricing for high-volume production. Rather than focusing on cost alone, evaluate value: a studio with strong brand-safety experience and a proven production process can reduce revision cycles and accelerate delivery — often saving more than a cheaper but less experienced alternative would cost in delays and rework.

Can Asian animation studios deliver Western-style animation?

Yes. Genesis Motion Design’s work for McDonald’s, Riot Games, and Disney demonstrates that Singapore-based studios produce animation that meets Western broadcast standards and brand expectations. South Korean studios have been animating American television series — including The Simpsons — for decades. Japanese studios like Polygon Pictures produce 3D CG animation for global franchises including Star Wars and Transformers. The best Asian studios are not limited to a regional aesthetic; they are fluent across animation styles and adapt their craft to the brand’s visual language.

What makes Genesis Motion Design different from other Asian animation studios?

Genesis Motion Design distinguishes itself through a multi-discipline, single-studio model: 2D character animation, 3D animation, motion graphics, game trailers, esports broadcast packages, and event production animation — all produced in-house by a single core team under the creative direction of Benjamin Ang (Forbes 30 Under 30 Asia 2020). For global brands running multi-format campaigns, this eliminates the complexity of managing multiple specialist vendors. Genesis’s client portfolio — McDonald’s, Riot Games, Razer, Meta, Disney — reflects the studio’s ability to deliver at the highest level across categories, and its narrative-first production methodology ensures every project is driven by creative strategy, not just software proficiency.

How do I get started with an Asian animation studio for my brand's campaign?

Start by defining your project scope: animation style, number of deliverables, formats required (broadcast, social, digital, out-of-home), timeline, and budget range. Prepare a creative brief — even a one-page document — that describes your brand, the campaign objective, target audience, and the emotional response you want the animation to elicit. Share this brief with 2-3 studios whose portfolios match your category. Evaluate their responses on creative interpretation, production timeline realism, and communication quality. For Genesis Motion Design specifically, you can submit a brief or reach out via the contact page to begin a conversation about your project.

Work With an Award-Winning Asian Animation Studio

Genesis Motion Design is a Singapore-based animation and motion graphics studio trusted by McDonald’s, Riot Games, Razer, Meta, and Disney. Whether you need a 30-second broadcast commercial, a cinematic game trailer, an esports tournament opener, or a full campaign spanning TV, social, and out-of-home — Genesis delivers global-standard animation from the heart of Asia.

Explore our animation services | View our case studies | Contact Genesis Motion Design

Bring whatever you have — a one-line idea, a creative brief, or a full campaign plan. We will help you shape it into animation that performs.

Make It Better.