2D Animation Film Production Motion Graphics
Sunset Fling
Client
LUX
Agency
Wunderman Thompson
Production
Genesis Motion Design
Year
2021
01.-
The Brief
One of Unilever’s leading global brands, LUX has continually enamoured with new offerings in its line of indulgent beauty and bath products. We were roped in by Wunderman for this project and introduced to Unilever’s Sunset Fling range, a deliciously tropical-inspired set that needed a fresh debut.
02.-
The Approach
Complemented with the warm hues of a gorgeous setting sun, we brought the ultimate bath time fantasy to life with this piece. Incorporating the whimsical illustration style of Baltimore-based artist Liu Jianan, we evoked a lush tropical paradise for the Sunset Fling line using a combination of 2D film and cel animation. The team definitely knocked it out of the park with this colourful and undeniably creative piece.
