3D Motion Graphics
Zephyr
Client
Razer
Agency
Genesis Motion Design
Production
Genesis Motion Design
Year
2021
01.-
The Brief
When we first set eyes on the Razer Zephyr, we were immediately intrigued by yet another invention from the world’s leading lifestyle brand for gamers. The wearable air purifier was first introduced at the Consumer Electronic Show (CES) as “Project Hazel” in 2021, before getting an actual release later that year. We had the incredible job of working on the official launch video to highlight Razer Zephyr’s features to the community.
02.-
The Approach
To bring out the intrinsic details of Razer Zephyr, we designed various technical 3D elements to highlight every component of the purifier and mask hybrid. From dynamic cutaway views to indicate where medical-grade filters are placed, to demonstrating how filtered air flows through the mask—we were able to capture the very essence of Razer’s industry-leading innovation.