2D Animation Events Motion Graphics
Hyperplay
Client
Riot Games
Agency
Genesis Motion Design
Production
Genesis Motion Design
Year
2018
01.-
The Brief
What an awesome ride. We had the pleasure of working with Riot Games to create a broadcast package for Hyperplay, the inaugural ASEAN 2018 esports and music festival hosted over 2 days at the Singapore Indoor Stadium.
02.-
The Approach
To really bring out the vibrancy and youthful energy of the event, we prepped full-fledged graphic elements comprising overlays, transition screens, and original characters. The use of a strong, candy-coloured palette helped further strengthen the playful yet powerful identity of the programme. Hyperplay was streamed on Garena Live, Twitch and YouTube, reaching peak viewership of 35,500 views on the first day.
