2D Motion Graphics
Fish As You Wish
Client
McDonald's
Agency
Little Red Ants Singapore
Production
Genesis Motion Design
Year
2019
01.-
The Brief
McDonald’s has always been known to draw people in with a variety of concepts for their creative spots. We were engaged to produce a fun and lively spot for the new Fish & Fries and Sweet Chilli Fish Burger to announce its launch.
02.-
The Approach
In collaboration with Little Red Ants Singapore, we conceptualised an exciting multimedia project for McDonald’s. To birth the mystical adventures of two fishermen, we pushed ourselves to bring quirky ideas to fruition. From sketching fish to designing a sandwich island, we perfected the art of frame-by-frame execution to tantalise over 113,000 viewers on Facebook and YouTube. A truly smashing tale to ride on for years to come.
