3D Motion Graphics
DSC Technology
Client
ASUS
Agency
Genesis Motion Design
Production
Genesis Motion Design
Year
2020
01.-
The Brief
Pure unadulterated power, speed, and visuals. We were psyched to work with ROG Taiwan to introduce the world’s first gaming monitors with Display Stream Compression (DSC) technology—which enables users to enjoy native 4K graphics with zero lag.
02.-
The Approach
We wanted to engage gamers via a medium and space they would comfortably identify with. To metaphorically depict the stability and state-of-the-art features of DSC technology, we animated crystals and light streaks that depicted the super-smooth 144Hz refresh rate that ROG gaming monitors are equipped with. A stunning interpretation of next-level gaming, a masterclass of monitor technology.
