2D Animation
For Victory
Client
Betano
Agency
Another Circus
Production
Genesis Motion Design & YETI Pictures
Year
2021
01.-
The Brief
A sports apparel brand partnered with Genesis to create a motivational campaign that would inspire athletes and fans while driving engagement with their new performance product line. The campaign needed to convey athletic excellence, determination, and the relentless pursuit of victory.
02.-
The Approach
We designed high-impact motion graphics with dynamic camera moves, stadium-scale environments, and dramatic score-driven pacing. The 60-second campaign film featured athlete spotlights interspersed with product moments, while stadium LED screen animations and social media countdown teasers extended the campaign's reach across channels — ensuring the brand message reached audiences wherever they engaged with sports content.
