3D Motion Graphics
Boring Works
Client
AIA Group Limited
Agency
TBWA Singapore
Production
Genesis Motion Design
Year
2015
01.-
The Brief
Planning for retirement is an essential part of life, but not always the most exciting. When AIA Group Limited, better known as AIA, tasked us to ideate for a new campaign encouraging one to invest in their future, they wanted us to get the simple message across in a clear yet provoking way.
02.-
The Approach
Nothing like a good paradox. Instead of trying to break the notion of retirement being ‘boring’, we leaned into it instead. For the ‘Get Boring’ campaign, we utilised bold typography to let the important message speak for itself and allow AIA’s charismatic confidence to shine in a simple, yet unabashedly strong. It certainly proved successful, drawing 440,000 views across their social channels.
