Animation Studios Across Asia Working With Global Brands
From Singapore to Tokyo, Seoul to Mumbai — animation studios across Asia power campaigns for the world’s biggest brands. Explore our complete guide to animation studios in Asia trusted by Fortune 500 brands — including Genesis Motion Design’s portfolio with McDonald’s, Riot Games, Razer, and Disney.
3D Animation NFTs Technology
Save the Seas
Client
Schroders Capital
Agency
Antics@Play
Production
Genesis Motion Design
Year
2022
01.-
The Brief
We were approached by award-winning brand and PR agency Antics@Play to develop a series of non-fungible tokens (NFTs) for Schroders’ sales team, enabling them to share unique gifts with their customers after a webinar or meeting. This project was especially exciting to us as we’ve been dabbling in creative NFT design for a while now—the possibilities were endless.
02.-
The Approach
Based on the brief from Antics@Play, we first worked on the base idea of a 3D coral reef and a unique fish that called it home. Once the fundamental concept was approved, we fed the predetermined set of attributes to design, develop, animate and finally, generate a hundred unique variations of coral patterns, backgrounds, and a variety of different fishes.
Each NFT was then minted on Opensea, the world’s first and largest web3 marketplace for NFTs and crypto collectibles, and represented a token of Schroders Capital’s donation and commitment to their marine life conservation efforts in Singapore.