3D Animation NFTs Technology

Save the Seas

Client

Schroders Capital

Agency

Antics@Play

Production

Genesis Motion Design

Year

2022

01.-

The Brief

We were approached by award-winning brand and PR agency Antics@Play to develop a series of non-fungible tokens (NFTs) for Schroders’ sales team, enabling them to share unique gifts with their customers after a webinar or meeting. This project was especially exciting to us as we’ve been dabbling in creative NFT design for a while now—the possibilities were endless.

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Antics_NFT_CHORAL_01_221208_01

02.-

The Approach

Based on the brief from Antics@Play, we first worked on the base idea of a 3D coral reef and a unique fish that called it home. Once the fundamental concept was approved, we fed the predetermined set of attributes to design, develop, animate and finally, generate a hundred unique variations of coral patterns, backgrounds, and a variety of different fishes.

Each NFT was then minted on Opensea, the world’s first and largest web3 marketplace for NFTs and crypto collectibles, and represented a token of Schroders Capital’s donation and commitment to their marine life conservation efforts in Singapore.

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