2D Animation
EuroLeague
Client
BWIN
Agency
Frank & Fame, YETI Pictures
Production
Genesis Motion Design
Year
2020
01.-
The Brief
A collaboration that transcends borders. Together with our friends from YETI Pictures (based in Greece), we were approached to ideate on a creative video that would best represent the fiery passion and energy of Bwin and EuroLeague Basketball.
02.-
The Approach
From pitching the initial idea to storyboarding, we captured the dynamism and excitement of EuroLeague’s players by reimagining them as animated players with supercharged powers. A race to ultimate glory that racked up 1.26 million views worldwide.
