2D Animation
EuroLeague
Client
BWIN
Agency
Frank & Fame, YETI Pictures
Production
Genesis Motion Design
Year
2020
01.-
The Brief
A collaboration that transcends borders. Together with our friends from YETI Pictures (based in Greece), we were approached to ideate on a creative video that would best represent the fiery passion and energy of BWIN and EuroLeague Basketball.
02.-
The Approach
From slam dunkin’ our way through and winning the pitch to the 60s premiere spot, creative direction, storyboarding, and more—we captured the dynamism and excitement of Euroleague’s players by reimagining them as animated players with supercharged powers. A race to ultimate glory that racked up 1.26 million views worldwide.
