Web & Instagram Augmented Reality (AR) Filters In Singapore

Go beyond the limits of storytelling with interactive packaging, virtual showrooms or demonstrations, and more. Augmented Reality (AR) presents a new way to connect, turning passive audiences into active participants.

Reimagining AR for real spaces

AR puts you right where the action is. Using a combination of visual elements, sound, and other sensory information, AR allows experiential encounters through everyday devices like a smartphone. The convergence between digital transformation and emerging tech — an interwoven experience that creatively alters one’s natural environment.

Event Activations

Social Media Content

Application Integrations

Product Visualisations

All the action. Without an app.

Web & Instagram AR Solutions

In today’s tech-driven world, almost everything requires downloading a new app. We develop WebAR platforms that allow you to easily capture content, step into new worlds, and share unique experiences across social media.

Virtually limitless possibilities

Putting Web & Instagram AR Filters to Use

Create captivating and immersive experiences with web & Instagram AR filters that leave a lasting impact on your audience. At Genesis Motion Design, our services span across industries and are adaptable to meet the unique needs of any target audience, including content creators, software developers, film studios, and game developers. 
  • Explainer Videos

  • Infographics and Data Visualisation

  • Education and E-learning Content

  • Promotional Videos and Advertisements

  • Social Media Content

  • Out-of-home (OOH) Content

  • Augmented Reality (AR) Content

  • Virtual Reality (VR) Content

  • Mixed Reality (MR) Content

  • Digital Website Content

  • Corporate Video

  • Character Design

  • Environmental Design

  • Brand Activation

  • Event Screen Media

Web & Instagram AR Filter Portfolio

A unique perspective through our AR lens

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Why Choose Our Web & Instagram AR Filters

Unlock captivating digital experiences with our cutting-edge web and Instagram AR filters. We specialise in creating immersive and engaging AR filter solutions that elevate your brand presence and captivate your audience. With our expertise in both web and Instagram AR filters, we bring your brand to life in the digital realm, leaving a lasting impression on your users. Trust us to deliver exceptional AR experiences that will set your brand apart from the competition.


What to Expect

Expect top-notch quality and innovative solutions when you choose Genesis Motion Design for your AR filter needs. We have collaborated with renowned brands, from Fortune 500 companies to SMEs, across various industries. Our expertise in motion graphics, design, and animation enables us to craft bespoke web and Instagram AR filters that align seamlessly with your brand identity and messaging.


Expert AR Filter Development

Led by Benjamin Ang, a visionary in the field of animation and motion graphics, our team is dedicated to pushing the boundaries of AR filter development. We continuously strive to create groundbreaking AR experiences that inspire and engage. Leveraging the latest technologies and techniques, we seamlessly integrate lifelike animations, interactive elements, and captivating visuals into our AR filters, ensuring an unforgettable user experience.

Choose Genesis Motion Design for unrivalled expertise in web and Instagram AR filters, and unlock a world of limitless possibilities.

Meet Our Founder, Creative & Animation Director

Benjamin Ang, Creative Director of Genesis Motion Design, has carefully reviewed the information on this page.

  • Founder, Creative & Animation Director of Genesis
  • Head of Business Development of Balance Studio
  • Forbes 30 Under 30 (Media, Marketing & Advertising)
  • Diploma in Motion Graphics & Broadcast Design
Boasting more than 10 years of experience in motion graphics, design, and animation, Benjamin embarked on his own journey in 2015 with the birth of Genesis Motion Design, a studio focused on brand-driven storytelling. His clientele ranges from Fortune 500 companies to SMEs around APAC and the US. He runs multiple businesses in both Singapore and Vietnam and has spoken at multiple design and marketing conferences.


Fuelled by a strong belief in collaboration and passion for innovation, Benjamin continually inspires—and is inspired by— other creatives and purpose-led game-changers in the industry.

Motion Graphics (2D & 3D Animation), Corporate Video Production, Social Media Content (Facebook, Instagram, Tiktok), Explainer videos, Infographics videos, Augmented Reality and Virtual Reality (AR & VR), Event Screen Content, etc.

Web & Instagram AR Filter FAQs

Every project has unique needs and requirements. For example, the duration for which the filter is intended to be live; platform of integration, and UI/UX design. If we’re starting from scratch and creating the UI/UX designs, the costs would differ compared to projects where these are already provided. Our goal is to work closely to provide cost-efficient solutions without compromising on quality. We’ll be happy to discuss something that aligns with your development goals, whether it’s a web AR face filter or Instagram AR filter.
Typically, our team can develop and deploy high-quality AR filters in a matter of weeks. However, when discussing project timelines in Singapore, several variables come into play. For example, when we work on platforms like Instagram or TikTok, there’s an unstated time period to get approval in their systems. On the flip side, WebAR, being hosted on our own servers, offers us greater leeway in both flexibility and speed. However, it might also be slightly more costly. As always, we’re committed to clear communication and will work closely with you to establish timelines to deliver your projects on time.
We believe the success of any project lies in open collaboration and a mutual understanding. We involve our partners throughout the AR development process and encourage active participation to ensure your vision is fully realised. Our team maintains open lines of communication, providing regular updates and seeking feedback at key milestones.
Understanding our clients’ needs forms the bedrock of our approach. Every project kicks off with a comprehensive consultation where we dive deep into your desired AR features, objectives, and target audience you’re keen to engage. We then leverage our expertise in AR development to propose tailored solutions and create a detailed plan that aligns with your goals. Throughout the development process, we maintain close communication to address any changes or adjustments required, ensuring that the final product meets and exceeds your expectations.
It’s not possible to develop custom buttons on Instagram AR filters, but you can customise the effects of what each button does. Meanwhile, WebAR allows for greater personalisation – it’s a custom solution that is coded from the ground up. Our team of skilled developers and designers will work closely with you to understand your specific requirements and bring your ideas to life, creating AR filters that captivate and delight your audience.
Our team is well-versed in the technical aspects of web development and has the expertise to seamlessly integrate AR filters into various platforms, whether you have an existing website, mobile application, or any other digital platform in Singapore. We also recognise the power of AR filters as a powerful tool for physical activations in campaigns. For example, if you’re launching a new sneaker line, you can allow visitors passing your ad to scan a QR code with their phones, which would then activate an AR experience where the sneaker comes to life.
Yes, ensuring cross-browser compatibility is a crucial aspect of our web AR filter development process. But, it’s also important to ensure cross-platforms compatibility, such as on Android and iOS. Our development team performs rigorous testing and optimisation to ensure that your web AR filters function flawlessly on popular browsers and platforms.
Instagram has specific guidelines and requirements for AR filters, including limitations on file size, effects, and interactions. File sizes must be within the specified limits to ensure smooth performance and efficient loading times. The complexity and number of effects used in an AR filter can also impact performance and compatibility with different devices. 

However, our experienced team is well-versed in these limitations and will work closely with you to optimise the files for smooth usage while delivering an exceptional user experience.