2D Motion Graphics Social Media

Under The Spell

Client

Dansaek 단색

Agency

Facebook Creative Shop APAC

Production

Genesis Motion Design

Year

2019

01.-

The Brief

Dansaek is a FemTech startup undergarment company that taps on technology and science-backed research to create functional apparel for women. We were engaged to highlight their line of specialised, high-performance sanitary underwear—the go-to solution for women looking for smart and comfortable solutions for monthly periods.

02.-

The Approach

We developed a three-part series that focused on “simplicity over complexity” when it comes to dealing with monthly periods, illustrating and animating a modern-day young woman under the spell of traditional pads—which were a hassle and caused her a lot of pesky problems—and how Dansaek’s NONSAEM utility underwear eventually prevailed as the smart choice.