3D Motion Graphics
Mamba Hyperflux
Client
Razer
Agency
Genesis Motion Design
Production
Genesis Motion Design
Year
2018
01.-
The Brief
We were challenged to present Razer’s all-new Hyperflux Wireless Power technology, introduced in a wireless mouse and mat combo. Razer Mamba Hyperflux combined the best of both worlds for gamers—exacting speed beautifully packaged in a lightweight body.
02.-
The Approach
Right off the bat, we knew we wanted to precisely bring the unlimited freedom and swift, sweeping movements one would be able to execute when using the Razer Mamba Hyperflux.
To put a fresh spin on the brand’s traditional CGI/3D content, we pitched our own reinvented concept art, animating our own Mamba snake and demonstrating its fierce prowess in skilfully avoiding connection disruptors. We believe we nailed the fearless Razer Mamba—showcasing its superior signal strength and advanced wireless technology to over 338,000 fans on YouTube and Facebook.
