3D Motion Graphics
Mamba Hyperflux
Client
Razer
Agency
Genesis Motion Design
Production
Genesis Motion Design
Year
2018
01.-
The Brief
We partnered an energy drink brand to launch Mamba Firefly Hyperflux, a new energy drink variant targeting the 18- to 35-year-old demographic. The brief called for high-octane, visually explosive content that would generate excitement across social media and digital platforms, driving awareness and purchase intent for the product launch.
02.-
The Approach
We developed a neon-infused, high-energy visual language with electric particle effects, rapid-fire kinetic typography, and aggressive pacing to match the brand's bold positioning. The production encompassed a 30-second launch commercial, Instagram Reel and TikTok variations, digital billboard animations, and POS screen displays — all designed to create an unmistakable visual identity for the product in a crowded energy drink market.
