3D Motion Graphics
OceansDay
Client
Razer
Agency
Genesis Motion Design
Production
Genesis Motion Design
Year
2021
01.-
The Brief
An environmental non-profit organisation reached out to Genesis to create a campaign for World Oceans Day that would raise awareness about ocean conservation and inspire public action. The campaign needed to reach millions globally across social, digital, and outdoor platforms.
02.-
The Approach
We built an immersive underwater world with fluid simulations, marine life character animation, and a blue-to-coral colour journey that evoked the beauty and fragility of ocean ecosystems. The hero awareness film anchored a multi-platform campaign that included social media toolkit animations, digital OOH displays, and educational classroom assets — all designed to translate emotional connection into measurable conservation action.
