2D 3D Motion Graphics
Hyperpolling Technology
Client
Razer
Agency
Genesis Motion Design
Production
Genesis Motion Design
Year
2021
01.-
The Brief
Razer is widely-known in the industry for their future-forward tech—and the Razer Hyperpolling found in the Razer Viper 8KHz is no exception. The tricky part is always exemplifying the prowess of an unseen force like an industry-leading polling rate, and we set out to showcase just that via a detailed explainer video.
02.-
The Approach
To underscore the insane gaming responsiveness Razer Hyperpolling Technology delivers, we composed the explainer video entirely with 2D and 3D animation. We created a stylistic sci-fi neon environment that mirrored Razer’s signature black and green colours as our base for the video, using a strategic mix of cross-sectional views of the mouse and visual aids to highlight the fastest click latency that Razer Hyperpolling delivers. An unfair advantage harnessed by those who aim for best-in-class consistency—garnering over 100,000 views on YouTube.
