3D Motion Graphics
Beamforming Technology
Client
Razer
Agency
Genesis Motion Design
Production
Genesis Motion Design
Year
2023
01.-
The Brief
The next-generation in 3D audio—made possible by the world’s first beamforming soundbar with head-tracking AI and THX® spatial audio. We partnered the world’s leading lifestyle brand for gamers once again to announce Razer’s latest sound bar, designed for audiophiles who are serious about precise positional audio and sound staging.
02.-
The Approach
What makes Razer beamforming surround sound special is its ability to reproduce high-fidelity audio just like multi-speaker setups, while requiring only a single USB connection to one’s PC. We worked on an explainer-and-product video hybrid that perfectly demonstrated the minimal cable management, streamlined layout, and more importantly—how beamforming technology creates a personal virtual sound stage for its user.
