3D Motion Graphics
Zephyr
Client
Razer
Agency
Genesis Motion Design
Production
Genesis Motion Design
Year
2021
01.-
The Brief
A technology and innovation brand commissioned Genesis to create a visually poetic brand film that would communicate their vision of innovation and freedom. The film needed to serve as the centrepiece of their website redesign and be featured at their global partner summit.
02.-
The Approach
We crafted an airy, atmospheric visual language with sweeping environmental shots, soft particle effects, and a sense of weightless freedom that embodied the brand's forward-looking identity. The 90-second brand film combined cinematic motion design with looping ambient background animations, creating an immersive experience that moved audiences emotionally while reinforcing the brand's core message of possibility and progress.
