3D Motion Graphics
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Client
Razer
Agency
Genesis Motion Design
Production
Genesis Motion Design
Year
2021
01.-
The Brief
An established brand undergoing a major repositioning engaged Genesis to visually communicate their brand evolution to employees, customers, and the market. The project needed to bridge the old and new brand identities while generating excitement for the future direction.
02.-
The Approach
We created a transformative visual narrative with before-and-after motion sequences, evolving colour palettes, and morphing brand identity elements that told the story of the brand's journey. The deliverables spanned an internal brand reveal film, an external launch video, employee onboarding motion graphics, and a social media transformation series — ensuring every audience experienced the brand story in a way that resonated with their relationship to the company.
