3D Motion Graphics
OceansDay
Client
Razer
Agency
Genesis Motion Design
Production
Genesis Motion Design
Year
2021
01.-
The Brief
In the last few years, lifestyle gaming brand Razer has made significant headway in spearheading a greener movement for a collectively better future. Together with sustainability startup Clearbot, the gaming powerhouse presented the Clearbot robot: A marine trash-collecting drone equipped with vision AI that leverages machine learning for heightened accuracy over time, outfitted in Razer’s signature black and green brand colours. We were honoured to work on the collaboration video as part of World Oceans Day, channelling visibility towards the rising need to keep debris out of our oceans.
02.-
The Approach
The goal for us was to keep things clear and concise to let the product and important message take precedence. We achieved this with a combination of talking head interviews from both brand representatives sharing their joint vision, interspersed with animation of how the Razer x Clearbot robot operates in today’s oceans.
