2D Motion Graphics Social Media
FlexFit Seawool
Client
FlexFit
Agency
Gigasavvy
Production
Genesis Motion Design
Year
2024
01.-
The Brief
A headwear and apparel brand commissioned Genesis to tell the story of FlexFit SeaWool — a sustainable headwear material made from recycled oyster shells and PET bottles. The brief called for communicating the material's eco-friendly innovation while driving product consideration among environmentally conscious consumers.
02.-
The Approach
We developed an organic, ocean-inspired visual language with flowing fabric simulations, natural earth-tone colour palettes, and sea-to-product narrative transitions that made the sustainability story tangible and emotionally resonant. The 60-second product story film combined looping social media reels with animated product page assets for the brand's e-commerce site — transforming a technical material innovation into a compelling consumer narrative.
